How early hormones shape gender development

How Early Hormones Shape Gender Development.

Many important psychological characteristics show sex differences, and are influenced by sex hormones at different developmental periods. We focus on the role of sex hormones in early development, particularly the differential effects of prenatal androgens on aspects of gender development. Increasing evidence confirms that prenatal androgens have facilitative effects on male-typed activity inte...

How Gender and age Shape Receptivity

DOI: 10.2501/JAR-51-1-258-275 INTRoDUCTIoN To generate brand awareness for its Old Spice fragrance line, Procter & Gamble invited Facebook users to “Turn Up Your Man Smell” by becoming “fans” of its products. Within a week, the brand’s fan page had more than 120,000 new fans (Morrisey, 2009). Not content merely to draw fans to its Facebook page, the Red Robin restaurant chain enlisted Facebook ...

It Begins at 10: How Gender Expectations Shape Early Adolescence Around the World

The period of adolescence (ages 10e19 years) is one of the most critical periods of human development as the health and well-being at this age influences health trajectories with lifelong consequences. While considered among the healthiest period of the lifespan, the period of early adolescence (ages 10e14 years) is also a transitional period in which many health behaviors are acquired. However...

How implicit gender stereotypes and attitudes shape self-definition

The role of gender constancy in early gender development.

Kohlberg's (1966) hypothesis that the attainment of gender constancy motivates children to attend to gender norms was reevaluated by examining these links in relation to age. Ninety-four 3- to 7-year-old children were interviewed to assess whether and how constancy mediates age-related changes in gender-related beliefs. As expected, results indicated a general pattern of an increase in stereoty...